L’Oréal lance une nouvelle coloration pour cheveux, totalement innovante, baptisée Inoa (« Innovation No amonia »).
Sans amoniaque et inodore, elle permet d’obtenir un résultat très précis, avec une couleur jusqu’à trois tons au-dessus ou en-dessous de la couleur naturelle. Elle couvre parfaitement les cheveux blancs dans cinquante nuances plus lumineuses les unes que les autres. 8 familles de reflets (Rouges Acajous, cuivrées, dorées, marrons beiges chauds, marrons beiges froids, fondamentales, nacrées et cendrées mat) sont au programme. La formule est basée sur un nouveau procédé de coloration : la technologie « oil delivery system » qui propulse les pigments au coeur du cheveu. L’Oréal a réussi l’inconcevable : inventer une coloration d’oxydation à la performance unique, sans ammoniaque, sans odeur et avec un respect optimal de la fibre et du cuir chevelu.
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